Who is the PONANT Passenger?
Among the biggest trends from Virtuoso’s 2019 Luxe Report were conservation, luxury cruising, and the Artic and Antarctica (emerging designations). In previous lessons, you learned how PONANT has set the highest standard for ultra-luxury cruising, Polar expeditions and environmental protections, which makes the brand an ideal selection for most luxury travelers.
Further, 70% of cruisers consider travel agents the most likely influencers of vacation-planning and decision-making*. In other words, there’s probably more than a couple of your affluent clientele primed to become repeat ultra-luxury cruisers despite years of rejecting big cruise ships.
Luxury Passenger Insights**
Suites and balconies are the most important amenity for all cruisers, though spas and salons are more essential for higher-income travelers (health clubs and gyms are more important for those with lower incomes).
63% of cruisers making $150k-$200k rank celebrity chefs as important.
10 states represent 62% of cruise travelers from the US: Florida (17%), California (11%), Texas (9%), New York (6%) and Georgia (4%). North Carolina, New Jersey, Pennsylvania, Ohio and Illinois round out the top 10 with 3% each.
Virtuoso’s Top 2019 Cruise Itineraries: the Mediterranean, European river cruises, Alaska, the Caribbean and the Greek Isles.
PONANT Target Guest
Our passengers have a shared passion for high-end travel, original itineraries and a spirit of adventure and discovery. They seek the intellectual and physical stimulation of places away from mainstream tourism, while enjoying the company of like-minded adventurous spirits.
The PONANT guest is a global citizen:
Mature baby boomers (our 7-night itineraries attract a slightly younger demographic)
Travelers rather than tourists
Well-traveled, educated and affluent who have traveled internationally
Seeking experiential travel and relish in hobbies (i.e. music, gastronomy, fine wines, art, golf, diving, etc.)
Recognize the value in unique and intimate itineraries
Enjoy creature comforts such as tailor-made and trouble-free trips
Potential PONANT Passengers
Mine your client database to identify potential PONANT passengers who want:
Upmarket refinement, exclusivity and personalized services
A unique travel experience and a different type of cruise
Original itineraries, far from the tourist crowds
To celebrate a special event (birthday, honeymoon, wedding anniversary, etc.)
To enjoy their interests during a thematic cruise
Inquire with
Global Tours for your next cruise and expeditions.
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